Turning Raw Clarity Data Into a Report Clients Can Actually Act On
Client: a Shopify-based e-commerce printer-supplies retailer (name withheld) The challenge: This client had Microsoft Clarity installed and collecting plenty of data — session recordings, heatmaps, scroll depth, dead-click tracking. But raw data isn’t the same as a decision. Nobody had time to watch hundreds of recordings and turn what they saw into a clear list […]