About

I’m a digital marketing and analytics specialist with hands-on WP and Shopify development experience, and 7+ years across SEO, conversion tracking, and Google/Meta Ads. My specialty sits at the intersection of technical implementation and performance marketing — I don’t just run campaigns, I make sure the data behind them is accurate enough to actually trust.

I genuinely love a good challenge — figuring out what’s not working, digging into the details, and sticking with a problem until it finally clicks. A lot of that mindset was shaped at WebFX, where I handled conversion tracking for 35-50 client accounts every month across GA4, Google Ads, Meta, and more. Working at that pace taught me how to stay sharp under pressure, catch small errors before they become big problems, and build processes that actually scale. It’s also where I learned to see tracking not just as a technical task, but as the foundation that makes every other marketing decision trustworthy.

These days, I bring that same technical-meets-strategic approach to SEO, CRO, and paid media — always looking for the next puzzle to solve.

Let’s work together.