Marketing without conversion tracking is just expensive guessing.
Pageviews and sessions don’t pay the bills—conversions do, and enhanced conversions are even better.
It’s easy to get distracted by vanity metrics like traffic and clicks, but they don’t tell you if your marketing is actually working. What matters is what happens after the page view—did they buy, did they sign up, did they contact you, did they convert? That’s the data that drives growth.
Stop settling for surface-level numbers. Start measuring what really matters: leads, sales, and results with Google Tag Manager.