Conversion Tracking Setup
No secrets, no jargon—just real help that gets results. Built on my
almost 8 years of real-world digital marketing expertise.
WHAT'S INCLUDED
GA4 Conversion Audit + Clean Up
A complete diagnostic review of your GA4 property to identify and resolve broken events, duplicate conversions, and misfiring triggers. You will walk away with a clean, fully validated tracking architecture that accurately maps user behavior and provides a reliable, trustworthy foundation for your reporting dashboards.
Google Ads Conversion Audit + Clean Up
Stop feeding inaccurate data to your campaigns. I conduct a deep dive into your existing Google Ads conversion actions to eliminate redundant tags and flag anything artificially inflating your numbers. By restoring clean conversion signals, we ensure Smart Bidding algorithms have exactly the high-quality data they need to optimize your ad spend effectively.
E-Commerce Events and Purchase Tracking
Ensure every sale, add-to-cart, and checkout step is accurately logged. I configure robust data layers and full e-commerce funnels across platforms like Shopify to give you absolute visibility into your revenue streams and product performance.
Socials Platform Event Tracking Setup
Measure the true impact of your social campaigns without data gaps. I implement and configure tracking pixels for Meta, TikTok, and LinkedIn via Google Tag Manager to accurately capture form submissions, purchases, and key user engagements.
Google Ad Enhanced Conversion Set Up
Future-proof your ad tracking against cookie loss. I implement first-party data hashing for Google Ads to recover lost conversion signals, bridge cross-device tracking gaps, and give Smart Bidding the accurate data it needs to perform.
Microsoft Ads Event Set Up + Enhanced Conversion
Don't leave your Bing traffic in the dark. I configure Microsoft Advertising UET tags alongside enhanced conversions to ensure your tracking consistency and conversion attribution are seamless across all search platforms.
Custom Event Tracking (iFrames, and etc)
Track the complex interactions that standard setups miss. Whether it is navigating cross-domain tracking, embedded iFrames, specific button clicks, or custom lead magnet downloads, I build tailored tracking solutions directly inside Google Tag Manager.
Why accurately setup tracking matters for your growth?
Most analytics setups look complete at a glance but miss crucial user actions or fail to pass accurate data to your ad platforms. Strategic conversion tracking starts with your business goals—ensuring every click, form submit, and purchase is accurately mapped and attributed.
I audit your existing setup, eliminate duplicate or broken tags, and build a robust tracking pipeline so you can make marketing decisions based on reliable data, not guesswork.
What is included?
Complete Tracking Audit: Identification and removal of broken tags, duplicate triggers, or misattributed conversions in GA4 and Tag Manager.
Enhanced Conversions: Implementation of First-Party Data hashing for Google, Meta, and Microsoft Ads to regain lost conversion data.
Custom Event & E-Commerce Mapping: Precise tracking for custom form submissions, iFrames, button clicks, lead magnet downloads, and full e-commerce funnel events.
QA & Live Verification: Rigorous testing across browsers and devices using debug tools to confirm data accuracy before sign-off.
Get in touch, and let me know how I can help you.
Tell me what you need, your timeline, and your budget. No automated replies or account managers—just a real response from me. 🙂
24-hour reply guarantee
Every inquiry gets a personal response from me on business days.
veronicaaa.mcc@gmail.com
Book a call
Free 30-minute discovery call
Quick answers
How long does a tracking audit and setup typically take? +
Most standard audits and clean-ups take about 1 to 3 business days, depending on the complexity of your current setup. Full custom implementations, particularly those involving intricate e-commerce funnels or complex custom event tracking, generally take up to 5 days. I will give you a clear timeline during our initial discovery call.
What platforms and CMS do you work with? +
I have extensive experience configuring robust data layers and tracking architectures across a wide variety of platforms. I frequently work with Shopify, WordPress/WooCommerce, and custom site builds, integrating them seamlessly with Google Tag Manager, GA4, Google Ads, and Microsoft Ads.
How do we handle access to my accounts? +
Security is a priority. You never need to hand over your personal passwords. I will provide you with clear, step-by-step instructions on how to grant my email address the necessary administrative or editor permissions within your Google Tag Manager, GA4, and ad accounts.
Why are my GA4 and Google Ads conversion numbers different? +
This is one of the most common issues I see. GA4 and Google Ads use different attribution models and process data at different times. However, if the gap is massive, it usually points to a broken tag, duplicate firing, or missing e-commerce data. My audit will pinpoint exactly where the discrepancy is happening and fix the pipeline so both platforms reflect reliable reality.
What happens after the setup is complete? +
I don't just set it and forget it. Every setup includes rigorous QA and live verification using debug tools to confirm that data is firing accurately across different browsers and devices. You will receive documentation of what was fixed or implemented using Loom video.
Do I really need Enhanced Conversions? +
Yes. As privacy regulations tighten and third-party cookies become less reliable, ad platforms are losing visibility on who is actually converting. Enhanced Conversions use secure, hashed first-party data (like an email address provided at checkout) to recover those lost signals. It is essential for feeding Smart Bidding algorithms the accurate data they need to keep your cost-per-acquisition down.